Shakira, the Colombian music sensation, treated a massive crowd of two million people to a free concert on Copacabana Beach in Rio de Janeiro over the weekend. This event, hosted by the city’s mayor, was reminiscent of past performances by Madonna and Lady Gaga that also drew huge crowds to the iconic waterfront venue. The concert was part of Shakira’s global tour named “Las Mujeres Ya No Lloran,” inspired by her 2024 album.
Taking the stage a bit later than scheduled, Shakira’s electrifying set began with the crowd’s enthusiastic cheers and applause. Skywriting drones soared above, displaying the message “I love you Brazil” in Portuguese. Expressing her gratitude, Shakira reminisced about her first visit to Brazil as an 18-year-old aspiring singer, marveling at the magical journey her life has taken.
Throughout the night, the pop star delighted fans with hits like “Hips Don’t Lie,” “La Tortura,” and “La Bicicleta.” She concluded the performance with “BZRP Music Sessions #53/66,” a song released post her split from Gerard Piqué. Celebrating women’s resilience, Shakira highlighted the strength gained from every setback.
Mayor Eduardo Cavaliere confirmed a record attendance of two million at the concert, emphasizing Shakira’s significant connection with Brazilian audiences dating back to the 1990s. Ethnomusicologist Felipe Maia noted the cultural affinity between Colombia and Brazil as a key factor in Shakira’s enduring appeal in the country.
Fans, like 38-year-old accountant Erica Monteiro, view Shakira as a symbol of Latino strength and unity. The concert, reminiscent of Bad Bunny’s recent Sao Paulo performances, further solidified Brazil’s recognition within the Latin American identity.
The free concert initiative aims to boost Rio’s post-Carnival economy, aligning with the city’s strategy to stimulate economic activity and tourism. Mayor Cavaliere projected substantial returns from Shakira’s performance, estimating a potential economic impact of 777 million reais. The influx of tourists and increased local spending on accommodations, dining, and shopping are expected to drive this economic boost.
Preceding the concert, a surge in tourist arrivals was observed in May during previous show years, with a notable increase in 2024 and 2025 compared to 2023. Airbnb reported a rise in bookings from various regions, including Brazil, Latin America, and European cities like Paris and London, in anticipation of the event.
Among the attendees was architect Wanderson Andrade, who traveled from Goiana for the show, fulfilling a long-held dream. Expressing his excitement, Andrade, a devoted fan sporting a wolf tattoo in honor of Shakira, described the concert experience as a dream realized.