The current trending phone resembles a device from the ’90s era, reminiscent of what youngsters used to make calls or hang up nervously on their crush, inquire about mall hours, or request a favorite song from the radio station. This phone lacks a screen, requires a wall plug, and operates as a traditional landline with a cord.
The Tin Can, a parental control home phone, has witnessed substantial sales in Canada and the U.S., with hundreds of thousands of units sold since its launch by a Seattle-based startup last year. Chet Kittleson, the CEO and co-founder of the company, mentioned that the initial five batches are completely sold out, and the sixth batch is scheduled for release in June.
Operating via Wi-Fi, this phone is restricted to connecting only with parent-approved contacts and emergency services. It does not support apps, texting, or games – solely serving the fundamental purpose of a phone.
According to Kittleson, the launch coincided with a time when parents were becoming more aware of the risks associated with smartphones but lacked viable alternatives. He emphasized that children do not necessarily desire smartphones; rather, they seek to communicate with friends, family, and experience a sense of autonomy.
The surge in popularity of landline-style devices, including the Tin Can, is driven by parents seeking solutions to reduce screen time for Gen Alpha and individuals aiming to lessen their dependence on smartphones. Various Bluetooth-enabled physical phones targeting adults and vintage wall-mounted phones are gaining traction. Additionally, social media showcases rotary phones, vintage landline phones, and a rising interest in vintage phones on platforms like Pinterest and Google.
Richard Lachman, a digital media professor at Toronto Metropolitan University, noted that the trend reflects a shift in people’s relationship with technology, emphasizing the value of introducing “friction,” which necessitates effort in communication processes. This contrasts with the historical drive to streamline user experiences by eliminating friction from technology interactions.
Concerns surrounding online safety, especially for children, have spurred the landline resurgence amid debates over social media regulations for youth in various countries. Studies linking social media use among youth to disrupted sleep, mental health issues, and cognitive impairments have fueled discussions on imposing restrictions on young individuals’ access to social platforms.
The rise of single-use technologies, such as landline phones, DVDs, and vinyl records, reflects a broader movement towards digital detox and a desire for more intentional, controlled interactions with technology. Lachman highlighted the benefits of single-use devices in promoting focused engagement and reducing distractions, contrasting them with the multifunctional allure of smartphones.
In essence, the Tin Can phone’s simplicity and focus on connection have resonated with users seeking a respite from the constant digital stimuli, emphasizing the value of purpose-driven technology in maintaining control over one’s digital experiences.