Stellantis has unveiled plans to update its 12 North American models and introduce 11 new vehicles as part of a $96 billion global business strategy revealed at an investor summit in Auburn Hills, Mich. The company announced that 60% of its worldwide investment until 2030 will be directed to North American brands and products due to their strong market potential.
The comprehensive global lineup will feature 60 new car models, ranging from traditional combustion engines to fully electric vehicles. Stellantis will also focus on enhancing technology, forming partnerships with other automakers, and optimizing manufacturing capabilities, with 50 models receiving substantial redesigns.
In North America, Stellantis aims to bolster its hybrid offerings, introduce new pickup trucks, a compact van, and seven affordable vehicles. CEO Antonio Filosa highlighted the growth opportunities presented by Jeep, Ram, Dodge, and Chrysler, anticipating a 25% revenue increase by 2030 and an 8-10% margin on adjusted operating income.
The company plans to expand its North American market coverage from 60% to 90% while enhancing cost competitiveness. Stellantis aims to achieve cost savings of $4.8 billion within its North American operations by 2028. Tim Kuniskis, responsible for Stellantis’ North American brands, expressed confidence in the growth potential of Jeep, Ram, Dodge, and Chrysler, emphasizing the strategic expansion into new market segments.
Stellantis will revamp the Pacifica with new variants and introduce three new crossovers below the Pacifica, targeting the $25,000 to $30,000 price range. Additionally, a refreshed Durango and an entry-level performance vehicle for the Dodge brand are in the pipeline. The company envisions a future where the Dodge Hornet’s next generation will be developed with improved strategies.
The automaker’s global strategy includes focusing investments on key brands such as Jeep, Ram, Peugeot, and Fiat, along with its commercial vehicle unit Pro One. Stellantis plans to leverage its excess factory capacity for contract manufacturing partnerships with Chinese automakers in Europe and other international collaborators. The company aims to achieve cost efficiencies through annual cost reductions and investments in global platforms and new technologies.
Stellantis anticipates a 15% revenue growth in Europe over the plan period, targeting an operating margin between three to five percent. The company’s new direction under Filosa emphasizes prioritizing profitable brands and strategic partnerships for technological advancements, signaling a shift from its previous approach.