Renowned filmmaker Drew Hyttenrauch embarked on a significant production opportunity to shed light on the growing needs within the Down syndrome community, a cause close to his heart as he shares this journey with his sister, Natalie. The duo recently found themselves immersed in the hustle and bustle of production in Windsor, Ont., filming a commercial for the Canadian Down Syndrome Society (CDSS) in honor of Down Syndrome Week.
The commercial highlighted the staggering progress made since 1950 when only one percent of Canadians with Down syndrome lived past 40 years old. With powerful statements like “We deserve care,” the ad aimed to raise awareness about the challenges individuals with Down syndrome encounter as they age. Despite the fact that 30 percent of the population is now over 40, the healthcare systems have not evolved at the same pace, necessitating the need for specialized training and bridging the health equity gap.
The CDSS aims to fundraise for an accredited course tailored to provide Down syndrome-specific training, addressing the unique health concerns faced by individuals with Down syndrome, including congenital heart conditions, gastrointestinal issues, thyroid problems, and respiratory infections. In 2020, over 22,000 individuals with Down syndrome resided in Canada, according to the CDSS.
For Drew and Natalie Hyttenrauch, both in their 30s, health and aging concerns are at the forefront of their minds. Drew, who runs a production company in Windsor, expressed that this project was particularly meaningful and fulfilling, given his personal connection to the cause through his sister. The commercial, which featured individuals with Down syndrome in everyday scenarios like enjoying coffee with friends, aimed to showcase their thriving lives and challenge societal perceptions.
The production brought together actors from various parts of Ontario, with the local crew ensuring the commercial’s professional quality. Drew’s dedication to creating a compelling and impactful campaign video was evident throughout the process, reflecting his commitment to spreading awareness and delivering a resonant message. As the commercial wrapped up, Drew praised Natalie for her performance, emphasizing the importance of showcasing individuals with Down syndrome in a positive light.
Natalie Hall, a personal support worker (PSW) who collaborates with Natalie Hyttenrauch, highlighted the evolving role of PSWs in supporting adults with Down syndrome, encouraging more professionals to explore this healthcare sector. The heartfelt collaboration between Drew, Natalie, and the entire team underscored the significance of creating inclusive and empowering narratives for individuals with Down syndrome.