The Spring 2027 menswear shows have concluded after two weeks of brand presentations in Florence, Milan, and Paris. Despite the scorching weather and minimal air conditioning in the venues, models, hairstylists, and makeup artists persevered to maintain the show looks. Many designers embraced the heat with bold choices, while others opted for subversion and striking details. Let’s explore the key beauty trends that emerged during men’s fashion week.
**Embracing the Heat:**
The models at Dries Van Noten sported deep-set, pinkish eyes and glowing skin, reflecting a heavy and sleepy aesthetic inspired by the poetic faun. Officine Générale showcased nonchalant and messy hair looks, ranging from sheen to frizz and waves. Ami Paris featured frizzy, voluminous hairstyles and mussed short hair, embracing a carefree vibe influenced by the hot weather.
**Sleek and Pressed:**
Some designers like Kiko Kostadinov and Hed Mayner opted for pressed-down hairstyles to combat the heat. Models wore elasticated hairpieces or slicked-back hair tightly to the scalp, giving a polished and controlled appearance.
**Metallic Shine:**
Silver hues stole the spotlight at Comme des Garçons and Rick Owens, with models flaunting silver wigs, lips, lash extensions, and faux tattoos. Yohji Yamamoto and Y-3 incorporated silver highlights and glinting black stripes for a striking metallic effect.
**Face Masking:**
Spring 2027 showcased a theme of subverting facial recognition technology. Sean Suen and Kiko Kostadinov featured hair wisps and makeup that obstructed facial features, challenging identification. Rick Owens and Yohji Yamamoto used extended lashes, black contact lenses, and faux tattoos to obscure facial structures and defy recognition.
**Artistic Hair:**
DSM Kei Ninomiya in Florence and Shinyakozuka in Milan presented elaborate headpieces and hair accessories resembling floral arrangements and wisps. Dries Van Noten and Sean Suen in Paris showcased piecey strands styled in various directions, encouraging creativity with hair as a canvas.
The menswear shows of Spring 2027 not only highlighted fashion trends but also celebrated innovation and artistic expression in beauty and grooming.