Anil Mohabir expressed his astonishment following his latest collaboration with Drake in launching the Toronto rapper’s new music. Mohabir played a key role in projecting an icy blue wave of light onto the CN Tower, creating a real-time 3D animation against the iconic Toronto landmark. This visually stunning event was part of a livestream that unveiled Drake’s triple-album drop at midnight, including the highly anticipated “Iceman” album along with surprise releases “Habibti” and “Maid of Honour.”
The elaborate projection involved detailed planning, with Mohabir coordinating with various teams including the CN Tower’s lighting crews, Transport Canada, and the City of Toronto. Mohabir, the founder of Studio AM, a renowned Toronto design studio, had a crew of around 300 individuals working on the project. The spectacle was brought to life using 75 projectors from Canada and other countries, with a total equipment value of approximately $15 million.
Drake had been building anticipation for the album release through a series of attention-grabbing stunts, such as riding through the city in an “Iceman”-branded truck and leaving massive ice blocks in a downtown parking lot. Mohabir highlighted Drake’s commitment to showcasing Canadian talent and elevating the city, emphasizing the collaborative efforts that allow them to realize their creative visions on a grand scale.