A UNESCO World Heritage Site in Alberta is experiencing a surge in interest following a mention on a popular American TV show, with hopes for a busy summer season. Head-Smashed-In Buffalo Jump, located about 150 kilometers south of Calgary, was highlighted in an episode of the acclaimed TV medical drama “The Pitt.”
The character Dr. Michael (Robby) Robinavitch, portrayed by Noah Wyle, expresses his desire to visit the landmark, known for its historical significance in Indigenous culture. The site was utilized for centuries by Indigenous peoples to guide bison herds over a cliff for hunting purposes.
Quinton Crow Shoe, the marketing lead at Head-Smashed-In Buffalo Jump, revealed that the show’s reference has piqued the interest of visitors, leading to increased engagement on social media and via email. Crow Shoe expressed gratitude for the exposure generated by the mention on the show.
Designated as a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump typically attracts around 60,000 visitors annually. Crow Shoe remains optimistic about the sustained interest in the site and anticipates a rise in visitation during the peak season from May to September, aided by promotions like the Canada Strong Pass.
The site is part of a network of attractions in southern Alberta, including Writing-on-Stone Provincial Park and Waterton Lakes National Park, forming a destination for travelers to explore the diverse offerings of the region. Collaborative efforts among attractions aim to support each other in drawing visitors to experience the area’s cultural and natural heritage.
To capitalize on the increased attention, Travel Alberta released a promotional video featuring characters from the TV show against the backdrop of Head-Smashed-In Buffalo Jump. Alberta Culture Minister Tanya Fir also shared the TV clip on social media, underscoring the pride in showcasing Alberta’s rich history and cultural landmarks to a global audience.